BMW Introduces Vision Neue Klasse: Pioneering Sustainable Mobility for the Future

Munich, 4 September 2023 - BMW Group has unveiled a profound testament to the future of sustainable mobility with the introduction of its latest design concept, the BMW Vision Neue Klasse. This landmark vehicle, slated for debut at the IAA Mobility 2023 International Motor Show in Munich, epitomises the company's unwavering dedication to innovation in electrification, digitalisation, and sustainability.

Mr. Oliver Zipse, Chairman of the Board of Management of BMW AG, eloquently underscores the significance of this milestone: "The BMW Vision Neue Klasse amalgamates our capacity for innovation in the fundamental realms of electrification, digitalisation, and circularity. In this vein, we perennially maintain a two-step lead over the future: The Neue Klasse is already poised to usher in the mobility of the next decade, scheduled for the roads by 2025, thereby propelling BMW into an uncharted epoch."

The BMW Vision Neue Klasse ushers in a striking design vernacular characterized by uncluttered lines and minimalist aesthetics, heightening the prominence of quintessential BMW elements such as the iconic kidney grille and the Hofmeister kink adorning the side window graphic. Within the Neue Klasse, its interior boasts the next iteration of BMW iDrive, promising a bespoke digital user experience that seamlessly fuses the physical and virtual realms.

One of the most notable facets of the Neue Klasse is its unwavering commitment to sustainability. BMW has integrated augmented use of secondary raw materials, resource-efficient manufacturing processes, and a fully-electric propulsion system powered by the sixth-generation BMW eDrive technology. These innovations, taken together, dramatically reduce the carbon footprint of the Neue Klasse throughout its entire lifecycle.

Frank Weber, member of the Board of Management of BMW AG, responsible for Development, articulates the transformative nature of the Neue Klasse: "The Neue Klasse signifies a prodigious technological leap that will elevate EfficientDynamics to uncharted pinnacles. Indeed, we have embarked on a monumental investment within the annals of our corporate history. It is not merely the dawn of a new chapter for BMW; it heralds the inauguration of an entirely novel era. The Neue Klasse's reverberations will undoubtedly resonate across all model generations."

Externally, the Neue Klasse proudly showcases design elements that will dictate the aesthetic of forthcoming models. Its design ethos is characterised by clarity, elegance, and timelessness, featuring commanding wheel arches, a recessed greenhouse, and a forward-inclined "shark nose" front end. The vehicle's exterior boasts an effulgent "Joyous bright" paint finish, accentuated by subtle yellow undertones, exemplifying its forward-looking disposition.

Within the Neue Klasse, the next-generation BMW iDrive system streamlines analogue controls, relying instead on the BMW Panoramic Vision, the Central Display, multifunctional steering wheel controls, and voice-activated commands for user interaction. This innovative approach enhances the overall driving experience, offering a contemporary interpretation of BMW's driver-centric design philosophy.

A notable addition to the Neue Klasse is the BMW Panoramic Vision, making its debut appearance. This feature projects information at an optimal height within the driver's line of sight, spanning the entire width of the windscreen. It seamlessly complements the enhanced BMW Head-Up Display, ensuring a shared user experience for both the driver and the front passenger.

The interior of the Neue Klasse is resplendent with bright cord fabrics, fostering a comfortable ambiance. It includes a light-toned instrument panel, a flattened steering wheel, a Central Display with Matrix-Backlight, and a smartphone charging cradle. The rear compartment affords augmented legroom and two individual seats.

BMW's conscientiousness towards reducing environmental impact during the Neue Klasse's production is palpable. The vehicle is meticulously manufactured at the newly established Debrecen plant, eschewing fossil fuels and employing considerably more secondary materials, all the while diminishing CO2 emissions. This laudable effort contributes substantially to resource-efficient individual mobility.

The sixth generation of BMW eDrive technology stands as another compelling highlight, featuring recently developed round battery cells with superior energy density. This technological marvel enhances charging speeds by up to 30 percent and extends the vehicle's range by a comparable margin, ultimately amplifying overall efficiency by 25 percent.

To sum up, the BMW Vision Neue Klasse epitomises a groundbreaking stride towards sustainable mobility. It amalgamates innovation, sustainability, and a distinctive design to offer a glimpse into BMW's steadfast commitment to delivering superlative driving experiences while mitigating environmental impact. This vehicle heralds a novel epoch of individual mobility, replete with digital experiences, local emissions abatement, and enduring sustainability. BMW's dedication to electrification, digitalisation, and circularity is brought to life in the Neue Klasse, ensuring forthcoming generations relish the quintessential BMW driving pleasure, augmented by a modern, sustainable outlook.